At Blue Cross, innovation isn't a noun or a verb. It's a mindset! Innovation is a continuous state of reimagining what's possible. We embrace a human-centered mindset to keep our customer at the forefront and inspire others to join the cause. We use the methods and strategies of design thinking to help encourage new ideas and radical solutions that delight our customer!
Human-centered Design is something you have to experience in order to make it a part of your life. That’s why all our new associates learn the basics at orientation and can join a two- day boot camp to become Innovation Catalysts.
We've created six tracks to identify and drive innovation opportunities in our core business and at the edge of our business. These six tracks are a framework for opportunity exploration and assessment.
Ovia: Many of our employer customers are looking for new ways to help their employees with specific challenges including diabetes, and maternity. One feeder of our innovation pipeline is the work done by Zaffre Investments. We have a unique opportunity to continuously see the newest technological advancements in health and select those that will best benefit our members. Ovia Health addresses the need for predictive coaching to support women from preconception to pregnancy and beyond.